New Consumers Characteristics(Seth Godin 『The Tribes We Lead』) 다운

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New Consumers Characteristics(Seth Godin 『The Tribes We Lead』)

New Consumers Characteristics(Seth Godin 『The Tribes We Lead』)



New Consumers Characteristics
Seth Godin 『The Tribes We Lead』

Contents

Seth Godin “The Tribes We Lead”
▶Three kinds of cycle

The factory has changed mass production in the whole world.

Limitations : Ever-cheaper labor
Ever-faster machines
Seth Godin “The Tribes We Lead”

They sell products through TV and advertisement.

EX) tobacco advertising
Seth Godin “The Tribes We Lead”

Nowdays, how to make a change is in leadership!!!

The Idea of Tribes

Seth Godin “The Tribes We Lead”

Seth Godin “The Tribes We Lead”

Seth Godin “The Tribes We Lead”
The San Francisco SPCA
“San Francisco became the first no-kill city.”

Seth Godin “The Tribes We Lead”
“people who buy tom shoes talk other people about Blake idea instead of Blake.”

Characteristics of Leader
Seth Godin “The Tribes We Lead”

TED2 :Derek Siver “How to start a movement”

Movement
Derek Siver “How to start a movement”
A primary
performer
appear
The first follower
appear
A follower
increases
Finally everyone
follows the action

Lesson
Derek Siver “How to start a movement”
1. A Primary performer should remember the importance of
nurturing your first few followers as equals.

2. Not only the primary performer but also the first few
followers are applicable to leadership.

3. If you really care about starting a movement, have the courage
to follow and show others how to follow.

Derek Siver “How to start a movement”

Derek Siver “How to start a movement”
EX2) Green Consumer Network in Korea

TED3 :Clay shirky “ How cognitive surplus will change the world”

Cognitive surplus
Clay shirky
“ How cognitive surplus will change the world”
To share value through extra thinking we have.
A social source that is made when free time and
free skill meet advanced technology.

past
Clay shirky
“ How cognitive surplus will change the world”
The development of technology and industry influenced the changes of society.
we spend most leisure time to watch television.

present
SNS and media development.
Individual`s leisure time are an opportunity to change society
by changing into the public time .

1. This small cognitive surplus behavior from fun and interest
affect on our society by giving synergy effect to people.
2. There are trillions hours in front us . it can be used for civil
value and with this we can make better co-operative society.
Clay shirky
“ How cognitive surplus will change the world”

Lesson

Clay shirky
“ How cognitive surplus will change the world”

Clay shirky
“ How cognitive surplus will change the world”

New Consumer Trend

Smart Sharer
New Prosumer
Socialsumer


자료출처 : http://www.ALLReport.co.kr/search/detail.asp?pk=15127094&sid=qjfRnf777&key=



[문서정보]

문서분량 : 25 Page
파일종류 : PPTX 파일
자료제목 :
파일이름 : New Consumers Characteristics(Seth Godin `The Tribes We Lead`).pptx
키워드 : New,Consumers,Characteristics,Seth,Godin,『The,Tribes,We,Lead』



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